Free Wheel Foundation

The Free Wheel Foundation is a leading non-profit organization that manages fundraising events and coaches organizations on leadership principles.
Calpurnia provides the foundation with executive communications support.

Hostess Logo

Hostess Brands is among the nation’s largest and best-known providers of fresh-baked bread and sweet goods in the US, with iconic brands such as Twinkies®, Ding Dongs®, and Wonder® bread.

Calpurnia successfully worked with the Hostess leadership team to engage employees in the company’s new vision and strategy.

P.F. Chang's

P.F. Chang's China Bistro®, Inc. (NASDAQ: PFCB) owns and operates two restaurant concepts in the Asian niche: P.F. Chang's China Bistro® and Pei Wei Asian Diner. In addition, the company has extended the P.F. Chang's brand to international markets and retail products, both of which are operated under licensing agreements.

Calpurnia provides the company with investor communications, strategic message development and issues management services.

PetSmart Charities

People Saving Pets, a powerful social movement created by PetSmart Charities, is dedicated to saving the lives of homeless pets by asking people to spread the word about the issue, adopt, spay and neuter and volunteer or give to an animal welfare group in their area.
Calpurnia supports People Saving Pets with strategic communications counsel, animal welfare agency outreach, employee engagement programs and public relations strategy.


PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 48,000 associates and operates nearly 1,200 pet stores in the United States, Canada and Puerto Rico, more than 185 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information.

Calpurnia collaborates with PetSmart to develop strong and effective corporate communications, executive communication and employee engagement strategies and programs.


Primera is an industry leader specializing in bringing home interiors to life. The company designs, supplies and installs quality, integrated interior products, including flooring, cabinets, countertops, and window treatments at a great value to a wide assortment of residential and commercial customers.

In conjunction with the company’s leadership team, Calpurnia developed and designed a rebranding campaign, including a new company name and logo that communicates its strong competitive differentiators.

Resolution Copper

Resolution Copper Company is the manager of a proposed underground mining project located in Arizona’s historic mining district. When operational, the Resolution mine could produce more than 25 percent of U.S. copper demand—based on today’s consumption—for several decades.

During the permitting process for the project, Calpurnia worked with Resolution to provide strategic communications counsel, as well as public relations and public affairs support.

PetSmart Charities

The Ride for Semper Fi is a philanthropic bicycle ride that begins in Scottsdale, Ariz., and ends three days and 430 miles later in San Diego. In 2011, 70 cyclists, including some former Marines, will complete the journey. The team’s goal is to raise more than $300,000 to benefit the Injured Marine Semper Fi Fund, which supports injured service people and their families.

Calpurnia works with The Ride for Semper Fi on a pro-bono basis, reaching out to traditional and social media to promote The Ride and support its fundraising goals.

Rio Tinto

Rio Tinto’s Copper group is one of the world’s leading producers of copper. Calpurnia provides Rio Tinto Copper with strategic communications counsel, as well as with employee engagement and community and public relations support.

Social Capital

Social Capital is dedicated to building sustainable fundraising revenue. This leading agency works with some of the world’s top-tier causes and their partners on critical development and marketing needs—from strategies, tools and templates to strategic execution.

Calpurnia works with Social Capital on various strategic communication projects.