Situation: Aligning employees with a new vision As part of a major strategic overhaul, a leading international corporation needed to engage its employees and partners in its vision for the future. The vision represented a dramatic shift from the past and required significant change in how key stakeholders worked, how they led and how they…

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Situation: Driving Change As part of its emergence from a long and difficult bankruptcy, Hostess Brands charted a new vision for its future and crafted a detailed business strategy. This industry-leading company has strong senior leadership, committed investors and venerable national brands such as Twinkies® and Wonder Bread®. But employees and mid-level leaders were demoralized,…

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Situation: National Pet Food Recall When tainted pet food from China was pulled from store shelves, beloved pets were dying and negative national and international media coverage was mounting, Calpurnia leadership spearheaded the effort to protect the brand equity of the nation’s leading pet specialty retailer. Our Strategic Approach To protect the company’s strong brand…

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Situation: Creating a Strategic Investor Relations Program As part of a broad turnaround effort, we developed a strategic investor relations program for a Fortune-500 retail company. After several years of negative and unpredictable business results, this one-time Wall Street darling was trading at an all-time low. Only a single sell-side analyst continued to follow the…

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Situation: Business Restructuring Following a significant market downturn, this global Fortune 500 manufacturing firm faced the closure of multiple plants in the United States, Asia and Latin America. The changes meant a significant decrease in production, substantial layoffs and folding up a company town. The company asked Calpurnia leadership to help them effectively communicate the…

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